Research areas
What we research together.
Start with a question from everyday hospitality. These six areas give companies and researchers a place to begin.
Area 01
Guest experience
Understand the moments that shape a stay, a meal or a return visit. Explore how service, design and recovery affect what guests remember.
Questions to explore
- Why do our best reviews and our worst reviews both mention the lobby?
- Which part of arrival makes guests feel most welcome?
- What helps a guest trust us again after something goes wrong?
Area 02
Staff retention and development
Understand why people join, stay and grow in hospitality. Explore the effects of leadership, schedules, training and everyday work.
Questions to explore
- What makes a line cook stay past the first ninety days?
- Would more predictable schedules help our team stay?
- Which training helps a new supervisor most?
Area 03
Revenue and demand
Understand how guests choose and what drives demand. Explore pricing, forecasting and the decisions that shape revenue.
Questions to explore
- Does our dynamic pricing lose us the guests we most want to keep?
- What makes guests book directly with us?
- How far ahead can we predict a quiet week?
Area 04
Sustainability and ESG
Understand the effects of resource use and responsible business practices. Explore how to measure progress and communicate it clearly.
Questions to explore
- Do guests notice our green practices, and will they pay for them?
- Where are we wasting the most food?
- Does changing our laundry policy reduce water use?
Area 05
Data and technology
Understand where technology helps guests and the people serving them. Explore adoption, trust and the use of operating data.
Questions to explore
- Will our guests actually use an in room voice assistant?
- Which tasks could technology take off our team’s hands?
- When do guests want a person instead of a screen?
Area 06
Research methods
Turn a practical question into a study that can answer it. Explore fair comparisons, useful measures and the people whose views need to be heard.
Questions to explore
- How do we run a fair test of a new idea across twelve properties?
- How many guests should we ask before making a decision?
- Are we hearing from the guests who do not leave reviews?
An invitation to shape what comes next
Join early access.
Tell us who you are and what you are working on, and we will be in touch within a week.