A credible answer.
The work is designed and run by a researcher trained to do it properly, so the result holds up when you act on it.
For hospitality companies
You have the question. We find the researcher.
Every hotel, restaurant and venue has questions it never gets to answer. Why guests leave. Why staff stay. Whether the new technology is worth it. CoLab Hospitality connects you with researchers who know how to find out, and who want the answer as much as you do.
Join as a companyThe platform is in development. Join early access to help shape it.
Real answers, not a report that sits in a drawer.
No research department needed.
You bring the question and the access. The researcher brings the method. You do not need to hire anyone or learn how to run a study.
A deliverable you can use.
Every project ends with something written for you, in plain language, with what to do next.
How it will work for you
Three steps.
Post or browse.
Write your question in plain words. Or browse researcher profiles and pick the person yourself.
Get matched.
We match your question with researchers whose expertise and methods fit, and show you why.
Work together.
Agree the scope, the timeline and what you will get back. Then the research starts.
Start from your question or start from a person.
Post a project.
Describe what you want to find out and what you can offer, such as access to a property, guest data or time with your team. Researchers respond and we show you the best fits.
Browse researchers.
Read profiles written in plain language. See what each researcher studies, how they work and what they can help with. Reach out to the one that fits.
You are a partner, not a client.
Good research needs what only an operator has. Real guests, real staff and real numbers. You bring the context, the question and the access. Depending on the project, that might be a property to run a study in, a dataset to look at, or an hour with your team. The researcher brings the method, the rigor and the time to do it well. Together you decide what to find out and what a useful answer looks like.
Clear terms before anything starts.
Every project begins with a short agreement that covers four things.
Scope.
What question is being answered and what is out of bounds.
Timeline.
When you will hear back and when the work is done.
Data.
What the researcher can see, how it is kept, and who owns it.
Publication.
Whether the researcher can publish, what stays confidential, and how your company is named, if at all.
Nothing is a surprise and nothing is left to work out later.
Join early access.
Tell us about your company and the first question you would want answered. We will be in touch within a week, and you will be first in line when matching opens.
Join as a company